Marketing and CommunicationS Consultant
UK - DE
ROSE@ROSEMCCULLOUGH.COM
MEET ROSE
Hi - I’m Rose McCullough (or McCulls), a freelance Marketing and Communications Consultant newly based in Margate after spending the last decade living and working in Berlin, Germany.
For the past 15 years, I’ve dedicated my career to working with category-leading food & beverage, fashion, hospitality and lifestyle brands across various countries and marketing channels. I’m passionate about building robust strategies, creating engaging storylines, developing long-lasting relationships, and growing empowered teams.
My career began in London at a specialist food & beverage PR agency, continued in Berlin at the tech start-up Marley Spoon, and blossomed further as I became a freelance consultant in 2019.
Today, I seek out brands with strong values and the shared goal to make a positive impact on both people and planet - ultimately helping to create A Good Life through taste, aesthetics, innovation, and societal consciousness.
SERVICES
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Senior marketing leadership without the full-time hire. I’ll embed into your team to shape strategy, set priorities, and turn plans into execution — keeping channels, messaging and budgets aligned with your goals.
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Having lived internationally for the best part of a decade, I’ve worked on projects across the UK, the DACH region, the Netherlands, the US, Canada and Australia.
If international expansion is on your roadmap, I can support you to build a market-entry playbook and lead the local marketing strategy — from positioning and messaging through to channel rollout and delivery.
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My years in PR shaped me into a strategic storyteller, and I’m rarely happier than when building a smart, insight-led content plan.
I’ll dig deep into your world to develop a tailored content strategy — then bring it to life across SEO articles, web pages, social content, digital ads, press releases and print, creating consistent stories and stronger connection at every touchpoint.
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If your team is ready for the next step but you’re missing some in-house marketing know-how, I can help.
Together we’ll build a training plan around your goals and pain points — from 1:1 support to team workshops, plus process and tool implementation. I’m an ICF-certified coach (The Good Life Club) and a certified mentor at Mentoring Club, so the focus is practical, confidence-building and built to stick.
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If you have another idea about how I can support you, or you don’t know exactly what you need, please don’t let that stop you. Get in touch and let’s chat.
Selected clients
Missoma | Singular Society | Taxfix | BitesWeLove | ROY Kombucha | INTUNE Drinks | glør Design | Rhubarb Hospitality | Marley Spoon | UNTO Toscano | infarm | EGO Movement | The O Collection
I also collaborate with agencies across Europe:
“Rose was brought on to the team to lead and execute Singular Society’s new-market strategy over a 6 month period in partnership with our Head Office in Stockholm. With over 12 years of experience, Rose was able to quickly apply her vast and diverse marketing experience to introduce and test a variety of marketing channels, produce exceptional networking events and manage the German team and agencies with finesse. Alongside her marketing knowledge, she brought a high level of energy and enthusiasm to the role and it was clear to see and feel her passion for the brand and its mission.”
— Linus Hinzmann, H&M Group
SAY HI
SAY HI
