Marketing and CommunicationS Consultant

UK - DE

ROSE@ROSEMCCULLOUGH.COM

MEET ROSE

Hi - I’m Rose McCullough (or McCulls), a freelance Marketing and Communications Consultant newly based in Margate after spending the last decade living and working in Berlin, Germany.

For the past 14 years, I’ve dedicated my career to working with category-leading food & beverage, fashion, hospitality and lifestyle brands across various countries and marketing channels. I’m passionate about building robust strategies, creating engaging storylines, developing long-lasting relationships and growing empowered teams.

My career began in London at a specialist food & beverage PR agency, continued in Berlin at the tech start-up Marley Spoon, and blossomed furthermore as I became a freelance consultant in 2019.

Today, I seek out brands with strong values and the shared goal to make a positive impact on both people and planet - ultimately helping to create A Good Life through taste, aesthetics, innovation and societal consciousness.

SERVICES

  • As part of your team I will help to form an omni-channel marketing strategy for your business that is aligned with your goals and informed by data, experience and a good dose of intuition.

    Once defined, I will work with your team to ensure the necessary channel implementation takes place, creative begins, and any additional resources are obtained.

  • Having lived internationally for the best part of a decade, I have had the opportunity to work on projects in the UK, the DACH region, the Netherlands, the US, Canada and Australia.

    If international expansion is on your roadmap, I can support you in developing a market-entry playbook and managing the subsequent marketing strategy.

  • My years in PR shaped me into a strategic storyteller, and I’m rarely happier than when building a smart, insight-led content plan.

    I’ll deep-dive into your topic to develop a tailored content marketing strategy - shaping SEO articles, web pages, social media, digital ads, press releases and printed materials that drive connection and consistency across every touchpoint.

  • If your team is ready for the next step, but you’re lacking the internal marketing know-how, let me assist.

    Together, we can personalise a training plan based on your aspirations and pain-points, whether it’s individual coaching, wider team workshops or process and tool implementation.

  • If you have another idea about how I can support you, or you don’t know exactly what you need, please don’t let that stop you. Get in touch and let’s chat.

Selected clients

“Rose was brought on to the team to lead and execute Singular Society’s new-market strategy over a 6 month period in partnership with our Head Office in Stockholm. With over 12 years of experience, Rose was able to quickly apply her vast and diverse marketing experience to introduce and test a variety of marketing channels, produce exceptional networking events and manage the German team and agencies with finesse. Alongside her marketing knowledge, she brought a high level of energy and enthusiasm to the role and it was clear to see and feel her passion for the brand and its mission.”

— Linus Hinzmann, H&M Group

SAY HI

SAY HI